
In the article "Children's Magazines Cater to True Early Adopters with Mobile Apps" by Susan Currie Sivek, she states that children are now making a smooth transition from reading printed children's magazine to digital magazines and apps. With these digital magazines, creators plan to make playing and teaching possible through apps for children. When creating these things for children, three things must be taken into consideration, which are: multimodality, usability and genre change.
Multimodality is the combination of many modalities such as speech, text, images and so on to form something entirely new (Hull & Nelson 2005). Multimodality can be seen from the creation of many different apps for the digital magazines.
Usability, according to Nielson (Yeung & Law 2006), is how easy it is to use a software product to do what it was made to do. The creators have to make sure that the apps are easy for the use of children. There is no point in making a highly sophisticated app that's more suitable for adults if children do not understand how to use it - especially since the apps are supposed to be aimed at children.
Genre is meant to help make the relationship between texts and society more clear (Luders, Proitz & Rasmussen 2010). Hence, genre change means the shift of a certain group of texts and society to an entirely different one. This can be seen by the change from print magazines to digital magazines.
An example of technology that take multimodality, usability and genre change into consideration is the iPhone. It has a lot of apps (Trends and Products: iPhone and the world of apps 2009); a combination of many genres in one - it is a mobile phone, i-pod and the use of the Internet is available on it (Marks 2008); and it is also easy to use.
I hope that these advances in technology will only continue as this will prove to be more convenient to the younger generation. Also, in a way, with the shift of print magazines to digital magazines, it can only be a good thing for the environment - there would be no need to kill more trees for the sake of making paper.
References:
- Hull, GA & Nelson, ME 2005, 'Locating the Semiotic Power of Multimodality,' Written Communication, vol. 22, no. 2, viewed 12 June 2011, <http://wcx.sagepub.com.ezproxy.taylors.edu.my/content/22/2/224.full.pdf+html>.
- Luders, M, Proitz, L & Rasmussen, T 2010, 'Emerging personal media genres,' New Media & Society, vol. 12, no. 6, viewed 12 June 2011, <http://nms.sagepub.com.ezproxy.taylors.edu.my/content/12/6/947.full.pdf+html>.
- Marks, P 2008, Tech review with Peter Marks - iPhone, ABC, viewed 12 June 2011, <http://www.abc.net.au/rn/breakfast/stories/2008/2306130.htm>
- Trends and Products: iPhone and the world of apps 2009, podcast, 1 July, viewed 12 June /2011, <http://mpegmedia.abc.net.au/rn/podcast/2009/07/bdn_20090701_1533.mp3>.
- Yeung, TA & Law, R 2006, 'Evaluation of Usability: A Study of Hotel Web Sites in Hong Kong,' Journal of Hospitality and Tourism Research, vol. 30, no. 4, viewed 12 June 2011, <http://jht.sagepub.com.ezproxy.taylors.edu.my/content/30/4/452.full.pdf+html>.